TOP 10 SIMPLE PRODUCT IDEAS THAT MADE BILLIONS

1) Kellogg’s Corn Flakes

Invented: 1894
2012: Kellogg’s net revenue from Morning Foods was $ 2.8 billion in the U.S alone.
Today: It is the world’s #1 producer of cereal, snacks & frozen foods.
It is currently produced in 18 countries & marketed in over 180 countries.



2) Kleenex

Invented: Early 1920s
2011: Consumer Tissue (incl. Kleenex) generated close to $6 billion for Kimberly-Clarke.
By 2012: It was marketed in over 150 countries.

 

3) Band-Aids

Invented:1921
In its first year of production, Band-Aids generated a pitiful $3,000 in sales.
1961: At the time of the inventor’s death, Johnson & Johnson was selling over $30 million worth of Band-Aids per year.
2001: Over 100 billion had been sold worldwide.

4) Frisbee

Invented:1937
1955: Sold to Wham-O, the disc was named after pie tins that New England  students played catch with on college campuses.
By 1970: It’s inventor had earned $500,000 in royalties.
By 2012: Over 300 million had been sold.

5) Velcro

Invented: 1941
Velcro started out as a $60/week small business.
1988: It became an international company earning $93 million.
By 2012: It is sold in over 40 countries.

6) Slinky

Invented:1943
1945: First sold for $1/unit.
The first 400 Slinkies sold out within the first hour of hitting the shelves, on Christmas in a Gimbel’s Department Store.
By 2012: James Industries has produced & sold over 250 million worldwide.

7) Post-It

 

Invented:1974
Post-it Notes raked in over $2 million after the first year.
2012: They generated $1 billion.
They are sold in over 100 countries.

8) Under Armour

Invented:1995
The inventor started the company in his grandmother’s basement .
Start up capital came from maxing out credits cards to the tune of $40,000.
By 2012: The new company`s net revenues were approximately $1.82 billion

9) spanx

Invented: 1998
The company started with just $5,000.
2012: The company was worth $1 billion.
Spanx can now be found in over 40 countries.

10) Crocs

Invented: 2002
2008: Crocs made $900 million.
2011: The brand reached $1 billion in annual sales.
By 2012: 200 million pairs of shoes had been sold in over 90 countries.

 

THE STORIES BEHIND THE PRODUCT IDEAS

“Inventing is a combination of brains & materials.
The more brains you use, the less material you need.”

- Charles Kettering:

American inventor, businessman, & the holder of 186 patents.

Kellogg’s Corn Flakes

Inventor – The Kellogg brothers, John & Will.
Inspiration – After a pot of boiled grain was accidentally left on the stove for several days, the mixture turned moldy but the product that emerged was dry & thick. The brothers eliminated the mold part, creating corn flakes.

Kleenex

Inventor – Kimberly-Clark Company
Inspiration – Developing creped wadding for its first ever consumer product, Kotex, the manufacturer changed the ingredient blends & using different pulps, were able to make a softer crepe. From this, the idea of Kleenex facial tissue was born.

Band-Aids

Inventor – Cotton buyer for Johnson & Johnson, Earle Dickson
Inspiration – His wife Josephine Dickson was always cutting her fingers in the kitchen while preparing food. Earle decided to invent something that would stay in place & protect small wounds better.

Frisbee

Inventor – Walter Frederick Morrison
Inspiration – He & his girlfriend tossed the circular lid of a popcorn tin around in the backyard to pass time before Thanksgiving dinner.

Velcro

Inventor – George de Mestral
Inspiration – Fed up with removing cocklebur seeds from his dog & jacket, he put one under a microscope to discover the secret of its stickiness. He found velours (French for loops, in clothing) & crochets (hooks) on the burs. Taking the first syllables of the words, he replicated the fastening phenomenon synthetically to create Velcro.

Slinky

Inventor – Naval engineer, Richard Jones.
Inspiration – He was working with tension springs when one fell to the ground. That spring kept bouncing from place to place after it hit the ground, & the slinky was born.

Post-It

Inventor – 3M designer,  Art Fry
Inspiration – Frustrated by errant hymnbook page markers at choir practice, he realized the need for a low-tack sticky note. Applying 3M’s weak glue invention to yellow paper, the Post-It was born.

Under Armour

Inventor: Kevin Plank, football player for U of Maryland
Inspiration: Noticing that the cotton T-shirts he & his teammates wore underneath their pads were always soaked & heavy with sweat, he felt that there must be some better material out there for their specific needs.

Spanx

Inventor: Sara Blakely
Inspiration: One night before going out, to eliminate “grid butt” created by regular underwear, she cut the feet off of her pantyhose to wear under tight fitting white slacks.

Crocs

Inventor – Scott Seamans, George B. Boedecker Jr., Lyndon “Duke” Hanson
Inspiration – Finproject N.A. created a waterproof & bacteria resistant, proprietary plastic known as “croslite”.  Made into clogs for use in European day spas, Seamans saw its potential for boating shoes.


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